Privacy Policy

Date of Publication of this Privacy Policy: May 13, 2025
Effective Date of this Privacy Policy: May 13, 2025
Welcome to use PopReel and its available formats and versions (hereinafter referred to as "PopReel", "we" or "us"), and become part of our creative community!
As an operator of PopReel, we respect your privacy and attach great importance to the protection of your personal data. This PopReel Privacy Policy ("Privacy Policy") explains how we collect, process, and protect your personal data when you use PopReel, and how you can exercise your personal data protection rights. For information that requires special reminders and may have a significant impact on your rights and interests, we have highlighted it in bold to draw your attention. If you do not agree with this policy, you should not access or use the platform.
Personal data "in this Privacy Policy refers to any information related to an identified or identifiable natural person (data principal), including nickname, date of birth, email address, social account info, etc. Although we also collect or store other information (" non-personal data ") in ways that cannot be associated with you, such as anonymous usage data, landing/Exit Page and URL, platform type, click count, etc.
PopReel has a diverse client base from different age groups. However, PopReel does not target any Juvenile under the age of 12. If we discover that any personal data has been collected by PopReel from users under the age of 12 without the consent of the guardian, we will delete this personal data and terminate the user's account. If you believe that we have collected personal data from Juveniles under the age of 12, please contact us using the contact information provided in the "How to Contact Us" section below.
If you are the parent or legal guardian of a minor, please ensure that you have read this Privacy Policy and are responsible for your child's activities before allowing them to create their own PopReel account and use the application. We recommend that you closely monitor your child's PopReel usage and ensure that your child only uses features suitable for their age.
If you have any questions about this Privacy Policy, please contact us using the contact details provided at the end of this Privacy Policy.
This Privacy Policy will provide you with the following information:
What types of personal data do we collect and for what purposes?
How we use cookies and similar technologies
How do we handle the personal data of minors?
How we share and entrust the processing of your personal data
How do we protect your personal data?
How do we store your personal data?
Your rights
Special instructions for California residents
How we update this Privacy Policy
How to contact us
Applicable law and dispute resolution
 
  1. What types of personal data do we collect and what are our purposes?
Generally, we will only use your personal data for the purposes described in this Privacy Policy or explained to us when we collect relevant personal data. However, if applicable laws and regulations permit, we may also process personal data for other purposes that are incompatible with the purposes we have already disclosed to you. If we do so, we will notify you separately through other means to ensure transparency.
The scope of personal data we collect depends on how you use PopReel's features and how you use them. The purposes and types of personal data we collect are summarized below.
 
The data we need to collect:
We may collect, use, and hold various types of data about you. In order to conduct our business (including preventing and dealing with fraud, security or technical issues, managing your account registration, activation, and management with us, and billing and charging for our products and services) and comply with laws, rules, guidelines, regulations, and/or requests issued by applicable government entities, courts, law enforcement agencies, or other regulatory or supervisory authorities, you may be required to provide data, such as but not limited to:
Contact information, including account name, mobile phone number, and email address (if you refuse to provide it, the app will not be able to complete the registration process and can only use PopReel's limited features as a guest).
To enhance ad delivery effectiveness, authenticate traffic sources, and assess traffic quality, we collect app installation referral data through Google's InstallReferrerClient service. This facilitates:
Data you share with third-party social media platform operators (e.g. account login name, profile picture, contact details, language preferences);
Account details or data registered with us in the service, including account name, account number, and/or service number.
Device-specific information, such as hardware model, operating system, version, GAID (Google Advertising ID)/IDFA (IDFA), AndroidId, settings configuration, as well as software and mobile network configuration.
Information about your use of our services, such as regional information.
All data requested by applicable government entities, courts, law enforcement agencies or other authorities or regulatory agencies, in order for us to comply with or be related to any laws, rules, regulations, judgments or court orders (whether within or outside Hong Kong).
Specifically, in order to better meet your needs and preferences, our web servers may collect data related to your website, device, or application activities. We may also collect aggregated, anonymous, and Statistical Data about server usage to better cater to the behavior of our website and mobile application users. Such data may include but is not limited to:
Browser type, version, and user agent.
Operating system;
IP (Internet Protocol) address;
Connection data, page browsing statistics, and/or recommended URLs.
Device ID, location (region);
Videos watched or searched.
Clicked links or images.
Cookies and similar technologies, as well as browser, application, or web server log data; and
Equipment and software features and/or configuration.
 
The way we collect data:
Information you provide directly, such as:
(1) Information you provide when registering for a service account or using PopReel
(2) Information shared with other users through this service and information saved when using this service.
The information we obtain about you, such as:
Log information, location information, and device information are collected, aggregated, and recorded when you use the service.
Information we obtain from third parties, such as:
Single sign-on platforms (Google, Apple, Facebook, etc.), related entities, business partners or other customers, or representatives authorized by you;
Publicly available sources.
You visit our website, mobile application, or TV application.
You participate in surveys or marketing activities organized by us or on our behalf.
 
How we use your data:
Assist you in registering and logging in.
In order to provide you with services, you need to provide basic registration or login information, such as email address, mobile phone number, account name, language preference, and avatar, to create an account.
You can also log in to PopReel using a third-party platform account that we support; in this case, we will access relevant information about the third-party account (such as your account name, avatar, email address, phone number, language preference) based on your authorization request.
 
Provide search services:
When using PopReel's search function, we collect your search terms, browsing history, browsing time, and interaction frequency. This information helps us provide you with the content you need and the services you may be interested in.
Provide recharge and inquiry services.
When you recharge (purchase coins) at PopReel, we will collect your order details and payment information. If you inquire about the remaining coins in your user account, we will collect and display them on the relevant page. If you use a third-party payment service to process payments, you will directly provide your information (including payment account, email address, credit/debit card information, etc.) to the third-party payment company; except for transaction ID and payment amount, currency, we will not collect and retain the above payment information.
Offer Online Video-On-Demand and Subscription Services
Ensure account security, service operation, and optimize service experience
When using PopReel, in order to help us detect account anomalies, understand product applicability, provide basic services (such as browsing and searching), and maintain the normal operation of basic functions, we may automatically collect, retain, and process information about your use of services and usage methods, including:
Log details: When using this service, we may automatically collect comprehensive information about your usage and save it as relevant network logs. This log information includes your login account, search query, IP address, browser type, telecommunications operator, network environment, language, access date and time, as well as total page views, push open records, Time On Page, refresh records, publishing records, follow and subscribe records, favorites and sharing records, etc.
(2) Device Information: Depending on your specific authorization during the installation and use of PopReel, we may receive and record information about your device (including device type, operating system and version, APP version, resolution, software package name, device settings, process and software list, GAID (Google Advertising ID)/IDFA (IDFA), software and hardware feature information), as well as IP address.
Provide information display and recommendation services.
We may use your information (such as interests, personalized tags, browsing and search history, device information, usage habits, location information, order information, etc.) and combine this information through recommendation algorithm modeling, programming, advertising models, user behavior analysis, and user portraits to extract your browsing, search preferences, behavior patterns, and location information. This enables us to provide page displays and personalized content recommendations that better meet your needs.
Interest-Based Advertising
Our Services may use ad-serving technologies—such as cookies, clear GIFs, web beacons, tracking pixels, and similar tools—to deliver personalized ads for third-party products and services based on your interests. Additionally, we may work with third-party advertising partners to promote our Services on external websites and platforms (e.g., Facebook). If you click on one of these ads and install our mobile app, you will become a user of our Services.
When you use our apps, certain third-party software development kits (SDKs) integrated into our Services may collect and process specific device information for ad targeting and optimization purposes. This may include:
• Advertising identifiers (e.g., Google Advertising ID [GAID] on Android );
• Ad performance metrics, such as:
(1) Ads displayed and their placement;
(2) Duration of ad visibility;
(3) Device or network details (e.g., IP address, domain type, ad size).
Send you notifications:
When necessary, we may send you service-related notices (for example, when individual services are suspended due to system maintenance). If you wish to stop receiving our messages, you can ask us to stop sending them. However, according to relevant laws and regulations, we may continue to send messages.
Enhance our service:
We may invite you to participate in surveys related to services to help us improve existing services or design new services; at the same time, we may use your information for software updates. Therefore, in order to maintain our legitimate interests in improving services, we will process this personal data for this purpose.
Other uses of anonymous information:
You understand and agree that in some cases, after collecting your information, we will de-identify and completely anonymize the data through technical means, so that it no longer directly or indirectly constitutes personal data related to you or others. The de-identified information cannot be identified or related to you. In this case, we reserve the right to use such de-identified information for user database analysis and monetization.
If we intend to use your information for purposes not listed in this policy, we will seek your prior consent through page prompts, interactive processes, website announcements, or other means. Once you agree, such additional information use will be considered part of this policy and subject to its constraints.
Notification of specific function permissions:
You acknowledge and agree that we may request certain access permissions on the device to collect and use information related to specific features and services. For example:
(1) With your consent, we may access your storage space to enable you to cache, download, and save content.
(2) With your consent, we can access your device information and use it as your device's Unique Device Identifier to provide you with more personalized recommendations, understand product suitability, identify abnormal situations, and ensure network and service security.
Authorization Exception:
According to relevant laws and regulations, your authorization is not required to collect your information in the following situations:
Related to fulfilling obligations stipulated by applicable laws and regulations.
Involving public safety, public health, and major public interests.
Related to criminal investigation, prosecution, trial, and execution of judgments.
(4) When it is difficult to obtain your consent to protect your or others' life, property, and other significant legal rights and interests;
(5) When you publicly disclose the information you have collected;
Information collected from sources disclosed in accordance with the law, such as legal news, government information disclosure, and other channels.
(7) According to your request, it is necessary to sign the contract
To ensure the safe and stable operation of the service, such as detecting and handling product or service failures.
(9) for lawful coverage;
If academic research institutions conduct statistical or academic research for the public interest and de-identify the information contained in the results.
Other circumstances stipulated by laws and regulations.
Special Statement on Personal Sensitive Information
Personal sensitive information refers to information that, once leaked, illegally provided, or abused, may endanger personal property safety and easily lead to personal reputation, physical and mental health, or discriminatory treatment.
For example, ID numbers, personally identifiable information (such as facial recognition, voiceprints, etc.), bank accounts, contact information, communication records and content, property information, location information, total page views, physiological health information, transaction information, etc. are all considered sensitive data. Please handle your sensitive data with caution. You agree to our processing of your sensitive data in accordance with this policy.
  1. How we use cookies and similar technologies
Similar to many online services, we use cookies and similar technologies to verify login information, ensure the normal operation and provision of services, and analyze and optimize User Experience. Cookies are generally small text files stored in the browser directory or program data subfolder of your device, with varying storage durations.
Some cookies belong to "session cookies", which means they only exist when your browser or application is open. Once you close the browser or application, these cookies will be automatically deleted. Other cookies are "permanent cookies". Even if the browser or application is closed, they will still be retained, and the service can use these cookies to identify your device when you open and use the service again. Through cookies, PopReel can access or store information related to you in your application, your setting information, or information related to your device.
Generally speaking, cookies do not contain information that can directly identify you. However, they can bring you a more personalized User Experience. You have the right to choose whether to accept cookies. Most devices and browsers are initially set to accept cookies, but also provide relevant settings options to modify cookie preferences. If you do not accept these cookies, you may not be able to use all the functions of PopReel. For example, we use First-Party cookies to save your login information so that you can log in to our services in the future. These cookies are absolutely necessary for the normal operation of PopReel. If you want to learn more about cookies, you can visit allaboutcookies.org website.
  1. How do we handle the personal data of minors?
PopReel does not provide services to Juvenile under the age of 12. If we find that the collected personal data comes from users under the age of 12 without the consent of their guardians, we will immediately delete the relevant personal data and terminate the user's account. If you believe that we have mistakenly received personal data from minors under the age of 12, please contact us through the methods provided in the "How to Contact Us" section below.
If you are a parent or legal guardian of a minor, please read this Privacy Policy carefully before allowing your child to create a PopReel account and use the application, and take corresponding responsibility for your child's activities on the platform. We recommend that you closely monitor your child's use of PopReel and ensure that they only use functions suitable for their age.
We are well aware that we have a special responsibility to protect minors during the collection and processing of personal data. Therefore, we strongly recommend that parents and guardians educate their children to understand that personal data cannot be disclosed or provided without prior permission when using our services. If you have any questions about how we handle Juvenile's personal data, please communicate with us through the contact information provided in "How to Contact Us".
  1. How we share and entrust the processing of your personal data
In order to provide you with better services, we may entrust third parties (such as Cloud as a Service provider and Payment service providers who assist us in providing services related to PopReel) to process your personal data on our behalf. We will sign strict confidentiality contract terms with these third parties and require them to process personal data in accordance with our requirements, this Privacy Policy, and confidentiality and security measures required by applicable laws and regulations.
We may share your personal data with third parties in the following circumstances:
Sharing information with business support service providers: In order to ensure that PopReel is a secure and enjoyable platform, we will provide information and content to service providers that support our business, such as Cloud as a Service provider, Payment service providers, and analytics service providers. In addition, we may use analytics services such as Firebase and AppsFlyer to collect and share Device ID symbols with these service providers, as well as information about user usage frequency, activity, access time, and location.
Information sharing with advertisers and third-party measurement companies: We may share your information with advertisers and third-party measurement companies to understand how many users viewed or clicked on ads, or to show you personalized ads.
Third-party advertising delivery and information usage: We may allow third-party ad servers or AD Networks to place ads on the platform. These third parties may use technologies such as cookies, JavaScript, or web beacons to directly deliver ads to you and personalize the ad content. During this process, they will automatically obtain your IP address for measuring ad effectiveness or providing customized content. Without your affirmative consent, we will not share any personally identifiable information with these third-party ad servers or networks, except as part of specific projects or features (such as opt-in or opt-out options). We suggest that you review the Privacy Policies of these third-party ad servers or networks to understand their specific practices and how to opt out of related activities. It should be noted that PopReel's Privacy Policy does not cover the behavior of these advertisers or external websites. Any data shared between third-party ad servers and PopReel will be managed in accordance with this Privacy Policy.
Information sharing with corporate group members: We may also share your information with other corporate group members, subsidiaries or affiliates for the purpose of providing, improving and optimizing PopReel's services, preventing illegal use and providing support to users.
Data disclosure in platform information promotion: If we use information on platforms such as user-generated content and video content for advertising and marketing activities to promote the platform, the personal data contained in this information may be disclosed to relevant parties who receive advertising or marketing content.
Processing of situations involving the transfer of personal data: In the event of changes involving the transfer of personal data (such as mergers, acquisitions, reorganizations, or liquidations), we will require the new company or organization that processes your personal data to continue processing your personal data in accordance with this Privacy Policy. If the new company or organization needs to use your personal data for purposes not mentioned in this Privacy Policy, your consent must be obtained in advance, unless otherwise provided by applicable laws and regulations.
Lawful Disclosure to Specific Agencies: We may disclose your information to law enforcement agencies, regulatory agencies, government entities, courts or other third parties as required by applicable laws or regulations, to exercise or defend our legal rights, and as necessary to protect the vital interests of you or others.
  1. How do we protect your personal data?
We take appropriate technical and organizational measures to protect the personal data we collect and process. The measures we use are designed to provide a level of security commensurate with the risk of processing your personal data. For example, we use encryption at rest to protect all user data (including database files and backups) and use security keys for data management. We use transport encryption through the TLS 1.2 protocol to protect the flow of data from user devices to servers and from server to server in a public network environment. We will also ensure the effective implementation of these technical measures through code review mechanisms. In addition, we regularly test applications and systems for vulnerabilities and security issues, and implement access control measures such as access tokens and two-factor authentication to ensure information security.
Please note and understand that we cannot ensure an absolutely secure internet. If you find that your personal data has been compromised, please contact us immediately using the contact information provided in "How to Contact Us" so that we can take appropriate measures.
In the event of any accidents, force majeure events, or other situations that lead to the leakage of your personal data, we will make every effort to control the situation and promptly inform you of the reasons, the security measures we have taken, the measures you can take, and other relevant information. In the event of a security incident related to personal data, we will report such incidents to the relevant authorities in accordance with applicable laws and regulations, promptly investigate the problem, and take emergency measures.
  1. How do we store your personal data?
Retention period
The period for which we store your personal data will be determined based on the company's normal business needs. For example, in order to continue to provide you with services and meet legal, tax, and financial requirements, we will retain the corresponding data. Unless otherwise provided by applicable laws or regulations, we will delete or anonymize your personal data when it is no longer needed for the above purposes or when the retention period specified by applicable laws or regulations has been reached. When performing deletion or anonymization operations, we will follow strict processes and standards to ensure that your personal data is properly handled and to avoid the leakage or improper use of personal information.
  1. Your rights
We value the protection of your personal data. If you would like to access, correct, or delete your personal data, or if you would like to refuse marketing information, file a complaint, withdraw your consent, or exercise other rights under applicable laws or regulations, please follow the steps described below or contact us through the contact information provided in "How to Contact Us".
Access to personal data
You have the right to access the personal data we collect. For personal data you voluntarily provide, such as nickname, profile picture, email address, etc., you can view them in PopReel's personal profile (settings page). For personal data generated during your use of PopReel (such as viewing history, etc.) and personal data provided to us by third parties (such as third-party platform account info, payment information, etc.), you can access them through PopReel's relevant functions. In addition, if you need to obtain a copy of your personal data, you can contact us through the methods provided in the "How to Contact Us" section below.
Correction of personal data
We will take appropriate measures to ensure that your personal data is accurate and up-to-date. If you find that your personal data is inaccurate or incomplete, you have the right to correct it. For the personal data you voluntarily provide, such as nickname, avatar, etc., you can complete the correction operation in the personal profile (settings page) of PopReel. For the personal data you generate and provide when using PopReel (such as viewing history, etc.), as well as the personal data provided by third parties (such as third-party platform account info, payment information, etc.), if you think these data need to be corrected, you can communicate with us through the contact information in the "How to Contact Us" section below. It should be noted that for personal data provided by third parties, we may not be able to guarantee the update of the information. In this case, you may need to contact the third party yourself to correct the information.
Delete personal data
You can delete the personal data you have provided in the settings. If you wish to delete all personal data associated with your PopReel account, you can contact us on the PopReel settings page for relevant operations. Please make your decision carefully, as you will no longer be able to use PopReel after submitting a request to delete your account. In addition, when the purpose of processing personal data in Part I of this Privacy Policy no longer exists, we will actively delete your personal data after the personal data retention period expires.
Right to complain
You have the right to file a complaint with a data protection authority regarding our collection and use of your personal data. For more information, please contact your local data protection authority. Before you file a complaint, we sincerely hope that you can provide us with feedback first. We will do our best to answer your questions and protect your legal rights.
Right to withdraw consent
If we process your personal data based on your consent, you have the right to withdraw that consent at any time. Please note that withdrawing consent does not affect the legality of our processing of personal data before you withdraw your consent, nor does it affect our processing of personal data based on legitimate reasons other than your consent.
Other rights under applicable laws and regulations
If you wish to exercise other statutory data principal rights under applicable laws and regulations, you can contact us through the contact details in the "How to Contact Us" section below.
Authentication and response to your request
To ensure the security of your information, we may verify your identity before responding to your request to exercise your rights, such as requiring you to provide some identity-related proof information. We will respond to your request to exercise your data principal rights in a timely manner in accordance with applicable laws and regulations.
  1. Special instructions for California residents
If you are a California resident, this section provides special instructions and applies to you. For California residents, personal data in this section is equivalent to "personal data", which can identify, associate, describe, reasonably associate with specific consumers or households, or reasonably link directly or indirectly to specific consumers or households.
California Shining Lights Act: California residents may request a list of information about your personal information disclosed to all third parties for marketing purposes. You may make this request once a year. In your request, please certify that you are a California resident and provide a current California address for us to respond to. You may make this request through the contact details provided in the "How to Contact Us" section below. Please allow up to thirty (30) days for a response.
California Juvenile: If you are a California resident under the age of 18 and unable to delete the public information you submitted to PopReel, you can contact PopReel through the contact information provided in the "How to Contact Us" section below to request deletion. When requesting deletion, you must clearly state the information you wish to delete and provide PopReel with specific information, such as the URL of each page where the information is located, so that we can find it. In the following circumstances, PopReel is not obligated to delete any information: (i) we or a third party are required by federal or state law to retain the information; (ii) the information was not posted by you; (iii) PopReel has anonymized the information so that you cannot identify it from the information; (iv) you do not follow our instructions for deletion or request deletion; or (v) you have received compensation or other consideration for providing the information. Deleting your information from the service does not ensure that the information is completely or comprehensively deleted from our system or our service provider's system.
Don't Sell My Personal Data: Where applicable, the California Consumer Privacy Act ("CCPA") gives you the right to opt-out of the "sale" of your personal data. We generally do not sell your personal data in a direct manner in the traditional sense (i.e. for money or other valuables). However, like many social and entertainment mobile apps, we use services that help provide interest-based advertising to you and may transfer personal data to business partners for their use. Providing personal data to these companies (such as online identifiers or browsing activity) may be considered a "sale" under the CCPA. To request that PopReel not "sell" your personal data, please contact us using the contact details provided in the "How to Contact Us" section below. Please note that some of your personal data transfers may not be considered "sales" and certain exemptions may apply under CCPA, such as sharing statistical data and interest data aggregated by users. Your choices will not affect other data sharing outlined in this Privacy Policy. Regardless of your choices, you may still see some advertisements.
Do Not Track: Currently, we are not aware of the existence of unified or consistent industry standards or definitions worldwide for responding to, processing, or communicating Do Not Track signals. Therefore, our services may not be able to respond to "Do Not Track" requests from browsers. In addition, when you use our services, we and third parties may use tracking technology to collect your personal data, understand your online activities, and use it for various purposes, including showing you advertisements and personalized content. If you wish to opt out of third-party collection of your online activities and device data, there are several tools and methods available to any user. For example, your mobile device settings may provide functionality to restrict the use of advertising IDs associated with your mobile device for interest-based advertising. Please note that using these tools to opt out of tracking and targeting does not mean that you will not receive ads when using PopReel, nor does it prevent you from receiving interest-based ads from third parties. However, it will exclude you from interest-based ads based on the policies and selection mechanisms of relevant networks and platforms.
Additional information: If you choose to exercise any of your rights under the California Consumer Privacy Act (CCPA), you have the right not to be discriminated against by us. To the extent permitted by applicable laws and regulations, we may charge a reasonable fee to comply with your request.
  1. How we update this Privacy Policy
We may update this Privacy Policy from time to time based on changing laws, technology, or business developments. When we update the Privacy Policy, we will take appropriate measures to notify you based on the importance of the changes we make. You can check the effective date of this Privacy Policy by checking the "Effective Date" at the top of this Privacy Policy. If you continue to use any features of PopReel, it will be deemed that you have read and understood the updated Privacy Policy.
  1. How to contact us
If you have any questions or concerns about this Privacy Policy or our processing of your personal data, especially if you believe that our processing of your personal data has harmed your legitimate rights and interests, please contact us using the contact details below. We will promptly review your questions and respond promptly in accordance with applicable laws and regulations. Our contact details are as follows:
Email: service01@videopool.cn
  1. Applicable Law and Dispute Resolution
This Privacy Policy is governed by the domestic substantive laws of Singapore without regard to its conflict of laws provisions. Any dispute arising out of or in connection with this Privacy Policy, including any question as to the existence, validity or termination of this Privacy Policy, shall be submitted to arbitration and final resolution by the Singapore International Arbitration Centre ("SIAC") in accordance with the SIAC Arbitration Rules then in force ("SIAC Rules"), which are deemed to be incorporated by reference into these Terms. The place of arbitration shall be Singapore. The arbitral tribunal shall consist of three (3) arbitrators. The language of arbitration shall be English.